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Time to go to Google
By admin | January 8, 2008
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This is part of a series of posts and it is probably helpful if you have done them in order. I have created a page on niche selection that lists them in order. You can access by clicking the niche selection link in the header.
So far you have created lists of your likes, talents and what others see in us to create 3 to 5 topics that you like and now the first step is to find out if there is money being spent and a demand for these areas.
Our first stop will be Google. Lets do a search for the first topic.on your list. For this example I will take the topic pets.
As you can see there are 336,000,000 results. This tells us that you need to narrow your focus a bit. It will be almost impossible for you to rank high for the term pets. So we will narrow our focus to just dogs and see what we get.
Now we have cut the competition almost in half but at 187,000,000 results it is still not a good area to try so lets go down again and pick dog training.
Now we are getting closer to something that is doable. There are only 13,100,000 results. We will have to work hard but this is closer to a doable number to rank well on. We could though go one lower in drilling down to a specific breed training.
We picked poodle training and now we are only competing against 451,000 results.
You will do this for each topic and try to hone down until you are in an area that you can relatively easily rank well for. This is only the beginning because now you want to check and see if there is money being spent in that area and I will cover that next time.
Mike Paetzold
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